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Ghia Releases Its Biggest and Boldest Bubbles Yet
Large-format ‘Le Fizz’ lets you enjoy a functional bev with friends as the booze-free market skyrockets.
Everyone’s favorite non-alcoholic spritz dropped something special just in time for fall.
Le Fizz, Ghia’s newest drinkable creation, is described as, “kind of a sweet story: orange blossom meets strawberry. Juicy main character energy. Tangity-tang and a dry finish,” and comes in a large format, 750ml bottle that’s designed for sharing. While all of Ghia’s previous products came in single-serving cans, Le Fizz signals the growing interest in “sober curiosity” and multiple generations now going alcohol free.
Like many of its competitors, Ghia fits into the new and growing “functional beverage” category, which is expected to reach almost $250 billion by 2026, according to 2022 research by Euromonitor. Much of that comes from the more than 40% of Americans who said they’re trying to drink less alcohol this year, including 61% of Gen Z.
“Consumers are looking for products that do more than one thing for them,” Jordan Bass, CEO and founder of adaptogenic beer alternative brand Hop Wtr, told CNBC. “So if you can achieve a great taste, but also some functional benefit, you’re adding more value.”
So, cheers to that!
When a proper cocktail just isn't what you want, here are five delicious and booze-free beverages to try:
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Ghia Non-Alcoholic Variety Le Spritz (4-Pack)
The brand’s signature non-alcoholic aperitivo, but spritzed.
Amazon, $24
Lapo's Non-Alcoholic Negroni
Lightly Sparkling & Bittersweet with Notes of Juniper & Citrus. Sold in 4 pack of 8 Fl Oz Cans
$20
Spiritless Non-Alcoholic Old-Fashioned Cocktail
Served in ready to drink cans made with the brands non-alcoholic bourbon, Kentucky 74
$18
Recess Zero Proof Craft Mocktails
Recess just introduced this new line of non-alcoholic cocktails with adaptogens in flavors like Cosmo and Paloma.
$42
Wolffer Estate Spring in a Bottle Non-Alcoholic Sparkling Rose
Bright and sparkling, this nonalcoholic rosé brings the festive energy of a party drink.
$25
