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What’s Poppin’ in the Drink Aisle?
Pop, fizz, ca-ching.
The sober curious movement is bubbling up and millennials and Gen Z are fueling the thirst.
With the global NA RTD market set to jump to $1,195.94 billion by 2032, beverage brands are flooding the market with better-for-you sips, celeb-backed launches and viral stunts.
If you haven't seen Poppi plastered everywhere, are you even alive? The cult-favorite prebiotic soda went full throttle for Super Bowl weekend, delivering custom vending machines to influencers, debuted a clothing line with Target and their commercial, Soda Thoughts, starred Jake Shane, Alix Earle and Rob Rausch in chaotic, deeply relatable soda-drinking scenarios.
The brand isn’t slowing down anytime soon — dropping a juicy grape flavor with the LA Lakers, rolling out co-branded Minecraft movie cans and locking in its title as the official soda of Inter Miami CF. They even made an appearance at Reneé Noe’s gender reveal, proving no event is too small for a Poppi sponsorship. To top it off (pop it off?) PepsiCo is set to acquire Poppi for a cool $1.95 billion.
Ben Stiller is the latest celeb to join the alt-soda revolution with Stiller’s, his very own better-for-you fizzy drink while Alex Cooper, former soccer pro and podcaster, just put Unwell Hydration on the map as the official hydration partner of the National Women’s Soccer League. Game. Changer. Sipmargs is back with a $3M investment led by Palm Tree Crew and Alix Earle as an investor.
Spindrift dropped a better-for-you soda line with five nostalgic flavors (Orange Cream Float, anyone?) while the brand behind Pure Ice just debuted Popwell, a prebiotic soda with both caffeine-free (Blackberry Lime, Tropical Mango, Cherry Citrus) and caffeinated (Lemon Lime, Cream Soda, Orange Cream) options. Not to be outdone, Coca-Cola Co., launched its own prebiotic soda called Simply Pop in February.
There’s no doubt that NA, RTD and functional drinks are poppin’ off. Here's how to taste the trend:
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Poppi Sparkling Prebiotic Soda 12-Pack
A crisp, prebiotic soda with 25 calories or less, 5g of sugar and a splash of apple cider vinegar for gut health.
Spindrift Soda Variety Pack
A better-for-you soda brings five flavors with real squeezed fruit and under 8g of naturally sourced sugar per can.
Popwell Prebiotic Soda, 12-Pack
This better-for-you prebiotic soda delivers bold fruit flavor, 6g of fiber and just 1g of sugar.
Unwell Hydration Electrolyte Drink
This drink packs electrolytes, B vitamins and a hint of green coffee extract for rapid hydration and focus.
Simply Pop
This "sensationally delicious prebiotic soda" is made with real fruit juice, no added sugar and comes with 6g prebiotic fiber, Zinc & Vitamin C.
