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You ‘Knead’ This New Perfume from Auntie Anne's
Now you can take that enticing mall pretzel smell with you everywhere.
Malls are filled with memorable scents, like the whiff of Sbarro pizza fresh out of the oven or whatever it was they once pumped through the air vents at Hollister.
But none is more powerful than that of Auntie Anne’s pretzels. So it should really come as no surprise that the 36-year-old company has finally done the unthinkable and bottled that very scent as a perfume.
Available in 1-ounce and 3.4-ounce bottles for $25 and $45 respectively, "Knead: Eau de Pretzel" (yes, you read that right) is described as “a wearable scent infused with notes of buttery dough, salt and a hint of sweetness.” According to the company’s Chief Brand Officer, it was designed to evoke the nostalgia of walking by an Auntie Anne’s store – we assume after getting dropped off by your parents for a day of window shopping, snacking or whatever else it is we used to do at the mall for hours at a time.
The savory scent launched in New York at Auntie Anne’s new Pretzel Parfumerie on August 13th in SoHo, and is available online here. We’re unsure how we feel about this, but it can’t be worse than smelling like a bucket of fried chicken, right?
Here Are a Few More Pleasant Food-Centric Scents to Consider
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Imaginary Authors Eau de Parfum
A Whiff of Wafflecone features vanilla, salted caramel, Saigon cinnamon, heavy cream, sandalwood and orgeat. With the belief that “scent is art,” each bottle contains an intoxicating layered narrative that takes you to new places – scents that are made to enjoy, share, and take with you wherever you go.
$105
Bread Beauty Supply Macadamia-Oil Fragrance-Free Concentrate
100% Macadamia-Oil Concentrate that gives your hair and body the feeling of natural, cushiony, slippery softness.
$28
Soda Snob
Experience the taste of crisp, creamy carbonation infused with rich caramel, cinnamon and zesty citrus. This scent celebrates the perfect fizziness that sets the soda enthusiasts apart from the pop novices.
$65
D.S. & DURGA Pistachio Eau de Parfum
Made on a whim, this fragrance evokes the fun of pistachio, especially as a dessert flavor. It's dank and unabashedly sweet.
$300
Jo Malone London Ginger Beer Cologne
A spicy, woody scent inspired by a ginger beer bottle. Spicy and fresh with a zingy lemon quality, it opens the fragrance with sparkling liveliness.
$300
Phlur Eau De Parfum
Pulpy red strawberries combine with juicy plum nectar to provide a burst of brightness in this crisp, fruity parfum that opens with playful juiciness and then transitions with unexpectedly chic decadence.
$99
