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Bigger Isn’t Always Better 🍹
Drinks are getting smaller and cuter - and we’re here for it.
As underconsumption core grows and 61% of Gen Z says they’re trying to drink less alcohol, we’re seeing a teeny, tiny new trend a brewin’: small format cocktails.
And while single serving shots (hello, Fireball!), smaller format beers – we’re looking at you Miller High Life Ponies —and micro-shot glasses have been around for years, the tiny format cocktail is something entirely new.
TikTok’s @beeraficionado says that this new wave of tiny drinks is all about, “sweet, flavor driven booze.” Industry giant Anheuser-Busch is getting into the game with a new 7.5oz size of their caffeinated Beats drink and Smirnoff Ice has introduced the Smirnoff Shorty, a mini version of its popular malt drink that now comes in a 6.75oz bottle and is 13% alcohol, compared to the normal 4.5% version in the larger bottle. Craft cocktail aficionados are also getting in the mix with creators like Miguel Buencamino of Charleston-based Holy City Handcraft demonstrating how to make a Tiny Daiquiri.
If bigger isn’t always better, here are some tiny format cocktails we’re loving:
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Straightaway Espresso ‘Tini
The Espresso Martini has kept folks abuzz since its inception in the 1980s. This rendition is crafted with cold brew from Stumptown Coffee Roasters while local honey adds a toasted marshmallow flavor to ensure this drink is truly buzzy!
$24
Whitebox Pocket Negroni
This Negroni stays true to the classic recipe, proportioned precisely, including the dilution that you would get if you were in a proper cocktail bar.
$21 (4-Pack)
Tip Top Gin Martini
Clean and proper like a crisp twenty-dollar bill, it's a cocktail with all the answers. Live the ‘never better’ lifestyle with a Martini in hand.
$40 (8-Pack)
Post Meridiem Modern Classic Cosmopolitan
Tart and tasty, simple and sophisticated, trendy and timeless - the Cosmo is a modern classic in its own right.
$18 (4-Pack)
Golden Rule Classic Daiquiri
This Daiquiri-in-a-can features the time-honored trio of rum, lime juice, and sugar – which, when blended in perfect proportions, creates a tart, boozy and unbelievably refreshing cocktail.
$20 (4-Pack)
