Cinnamon Rolls Are Totally Trending RN

Cinnamon rolls are the main character right now, and you know we’re here for it.

From Hailey Bieber turning her birthday into a cinnamon-scented FOMO fest with Rhode’s sold-out lip tint to Baskin-Robbins remixing the gooey, swirly goodness into their newest Flavor of the Month, the vibes are sweet and totally irresistible. Whether you’re smearing it on your lips or scooping it into a bowl, cinnamon rolls are having a moment. Let’s dive into the swirl of this delicious trend.

Hailey Bieber turned her favorite bday treat into a gift for us when her skincare brand Rhode dropped a limited-edition Cinnamon Roll Peptide Lip Tint. Yep, cinnamon roll — like the viral recipe she’s known for. Oh, and it smells exactly like the real deal — cue the cravings.

But, plot twist: It’s already sold out. (Because, of course it is.) Reddit sleuths are convinced the Cinnamon Roll flavor won’t be restocking, making this a must-have we’ll probably see on eBay for triple the price soon. Case in point: Last year’s Bieber birthday drop, the Jellybean Lip Tint, is currently going for $43 a tube.  

Which brings us to Baskin-Robbins newest Flavor of the Month: Cinnamon Roll. It’s serving bakery-fresh vibes, reimagined as ice cream. Think creamy cinnamon roll-flavored scoops packed with real cinnamon, soft doughy chunks and ribbons of gooey cinnamon cream cheese swirl. It’s basically the inside of a cinnamon roll — aka the best part — spoonable and shareable (but are we really sharing?)

If you can't get your hands on the newest cinnamon-swirly treats, here are some other ways to get your fix:

^{Every product on Late Checkout is independently selected by us. If you buy something through our links, we may earn an affiliate commission.}

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Lulu and Georgia Rigby Platform Bed

Soft lines bring a modern silhouette to this platform bed with oversized bun feet in Cinnamon velvet, of course.  

$‍2,800

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Alo Yoga Cable Knit Cropped Winter Bliss Turtleneck

Our go-to for cozy-chic vibes — rock it with matching pants for a couch sesh or drape it over your shoulders for a night out.

$148

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Jimmy Fairly Cinnamon Sunglasses

Inspired by the dreamy caramel and cream of our cinnamon roll dreams.  

$148

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Schutz Cinnamon Coffee Over the Knee Helena Boots

$298

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Saint Laurent Loulou Shoulder Bag in Quilted Suede

Signature styling and an ultra-soft suede construction elevates this convertible crossbody bag.  

$3,200

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