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This Season's Hottest Handbag Is Actually a Charm
Meet the 'charming' way fashionistas are reinventing their handbag.
Between a conscious focus on underconsumption and this year’s obsession with DIY charm necklaces, it’s not surprising to see that this fall’s biggest handbag trend is not buying a new handbag at all – it's bringing a handbag to life with funky, whimsical charms. Marie Claire cites that, “searches for ‘bag charms’ have spiked 240% on Pinterest since last year and are currently the highest they’ve been in a decade on Google.”
Bag charms are being called “the trend of the summer,” even though Vogue called it last year, when fashion editors first made reference to them following the death of fashion icon Jane Birkin, who famously charmed up her namesake Hermés bag. Also known as “Jane Birkin-fying,” charms also made their way into it-brand Miu Miu’s Spring 2024 show, Fendi added leather lollipop holders and Coach had I ❤️New York coffee mug charms clipped to them. Anthropologie has also added a new line of charms (more on those below), just in time to be the perfect stocking stuffers.
Taking inspiration from the streets of Copenhagen Fashion Week and Coach’s bag-as-a-bag-charm, here are some deliciously delightful ways to add a little extra ‘charm’ to your bag:
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Cherry Lips Bag Charm
Anthropologie has added a few new charms, including this one that's on trend with the season's hottest color.
Anthro, $38
Carabiner Icon Bag Charm
The perfect pop of color to go with your favorite latte-inspired bag.
Anthro, $38
Western Icon Bag Charm
Giddy up!
Anthro, $36
Cherry Bag Charm
Coach has learned into the bag charms in recent years – adding a pop of personality to their classic bags.
Coach, $95
Amuseables Sun Bag Charm
Gen Alpha goes wild for jELLYCAT, and now they can adorn any bag.
jELLYCAT, $25
Leather Micro Bag
Tiny always equals CUTE.
Miu Miu, $1,170
Prawn Calfskin Charm
A charming little crustacean makes for an eye-caching accessory.
Loewe, $550
Fish Bag Charm
Keeping with the seafood theme, this charm is off the (fish)hook.
Zimmerman, $125
Lollipop Holder Charm
The innovative and amusing design was created to enclose the exclusive Chupa Chups® x FENDI lollipop.
Fendi, $620
