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In Our Blue Period
Is navy is the new black?
While the debate rages on as to whether black is actually a color – is it a color? Is it all the colors? Is it the lack of color? – we’ve been steadfast black stans forever.
The classic shade of choice for chic fashionistas, gothic queens and even Holly Golightly herself, black has just been “it.” But, there’s a new trend on the horizon that has us seeing blue.
According to Data But Make It Fashion, our favorite fashion-meets-tech feed, there’s a new sheriff in town this season. Navy blue.
Navy made appearances on the runways of miu miu, Louis Vuitton and Coach in the Fall 2024 fashion shows and after analyzing sentiment and engagement of online posts, Madé Lapuerta, the creator of Data But Make It Fashion, discovered that navy blue increased in popularity 49% in online coverage. Even more, the popularity of black sweaters decreased 75% while the popularity of navy sweaters increased almost 300%.
What does this mean for the rest of us? Time to shop.
If you’re feeling blue, we can help.
Every product on Late Checkout is independently selected by us. If you buy something through our links, we may earn an affiliate commission.
12pc Stoneware Tilley Dinnerware Set Blue
Bring modern style to your dining table with this 12-piece stoneware in a blue color for chic appeal,
$60
Welly Traveler 28oz bottle
Everything you love - triple-walled vacuum insulation, comfortable loop cap, slip-proof base - with a greater capacity and in navy!
$40
12oz Colored Vase Glass Candle - Threshold™
Immerse yourself in the serene scents of the ocean with this candle in Marine Moss.
$12
Martha Stewart Collection Cast Iron Dutch Oven
A modern-yet-timeless presence on your table, stove or open shelving, this enameled cast iron Dutch oven delivers serious performance in glossy navy. Coated with dual layers of porcelain enamel inside and out, the pan requires no seasoning
$79
Serena & Lily Milo Alpaca Throw
Who can resist a throw made of ultra-soft, super cozy, baby alpaca wool?
$260
Vinglacé Wine Bottle Chiller & Tumbler Gift Set
This innovative wine bottle chiller keeps wines and champagnes perfectly chilled while you sip from the glass-lined tumblers with slide-close lids.
$140
