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Forget Birkins — The Girls Want Bespoke French Ovens
If we won the lottery, there would be signs.
Breaking news: Birkin bags are so 2024.
According to Data, But Make It Fashion, the iconic handbags took a nosedive in popularity, dropping 20% in just seven days. Why? Because the girlies are over it. Although bag charms and mini bags are still going strong, we’re seeing a new icon taking over. Fashionistas are trading designer purses for something hotter — literally. Luxe European ranges are the new flex.
These stoves are more than just appliances; they’re the centerpiece of your kitchen and your Instagram. Starting around $10,000 (yes, that’s Birkin money), these custom ranges come in a rainbow of stunning colors — Aubergine? Provence Blue? — and hardware options like brass, steel or copper. Add in features like custom sizing, and you’ve got a kitchen setup worthy of a Michelin-star chef or, at the very least, your next aesthetic TikTok.
Think old-world charm meets modern functionality: electric, gas or hybrid options; multiple ovens; high-performance burners; and extra add-ons like a teppanyaki griddle or warming drawer. If we won the lottery, there would be signs.
Let’s talk about the brands taking over:
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La Cornue
La Cornue has been slaying the stove game since 1908, with prices starting at $10,000 and climbing well into six figures. Joanna Gaines? Obsessed. Brad Pitt, Celine Dion, LeBron James and Blake Lively? They’ve all cooked on La Cornue’s Château ranges. The CornuFé series is slightly less bougie but still screams, “I have taste and a massive bank account.”
Lacanche
Handcrafted in Burgundy, France, Lacanche ranges start at $8,000 and can go beyond $20,000. They’re like the baguette of ovens: classic, versatile and always stylish. Ina Garten’s Manhattan kitchen? Decked out with a Lacanche Sully. Julia Child? She had one, too. Pro tip: Custom orders take 14-16 weeks to ship from France, so start planning now for your dream kitchen.
Officine Gullo
Officine Gullo, based in Florence, Italy, wins for the most customizable ranges on the market. Starting at $20,000 (and quickly soaring past $100,000), these are built for people who want their ovens as unique as their Spotify Wrapped. Tommy Hilfiger and Serena Williams are fans.
Bertazzoni
Looking for something bougie without blowing all your savings? Bertazzoni ranges start at just $2,000, with larger models reaching $7,000. These Italian-made stoves have fewer customization options but still bring plenty of style and performance.
AGA
AGA ranges, born in Sweden in 1922, are cast-iron stunners often seen in cozy British country homes. They’re known for radiant heat cooking, and traditional models are always-on, meaning no preheating. But here’s the tea: they’re energy hogs and not exactly eco-friendly. Prices range from $8,000 to $25,000, and fans include Martha Stewart and Jamie Oliver. Pro tip: AGAs may look dreamy, but constant heat means you’ll need to keep an eye on your soufflé — burnt food doesn’t smell great.
If you’re debating between a Birkin and a bespoke oven, let’s be real — what’s more iconic than inviting friends over and flexing your handcrafted French stove while serving them perfectly seared steaks? These luxury ranges are the ultimate blend of function and flair, and they’re guaranteed to cook up compliments.
