TikTok Studio Puts Creators in the Driving Seat

Americans spend on average 52 minutes per day scrolling on TikTok (and that’s just what they’ll admit to), but how much time do we spend creating on TikTok? To the leaders at the social media giant, that really is the magic question.

In an everlasting quest to help inspire, develop and motivate creators, the viral platform has launched TikTok Studio, a new comprehensive creation and management platform equipped with tools creators can use to create, edit, upload, manage and analyze their TikTok account and content performance. Best of all? It’ll have a desktop version. Buh-bye, cramped thumbs and endless typos. TikTok studio provides tools like auto caption, photo editor and autocut to make content editing a breeze, and put creators in charge of making critical editing decisions that can make their content more accessible.  

Beyond content creation, TikTok Studio has optimized the community engagement experience, with things like privacy settings, community management tools, and the ability to filter and search for comments. This allows creators of all sizes to connect with their communities and build stronger digital relationships.  

Lastly, TiKTok Studio is putting creators in the driver’s seat, arming them with insights into the performance of their account and content, as well as audience behavior and monetization. Quick, efficient analytics mean better results in ongoing content; benefitting both the creator and the ever-growing platform.