Monte's Makes It Fashion

How do you take a brand that’s over 100 years old and make it the It Girl again? Fashion collabs, a celebrity-filled pop-up and sweet merch, baby.

Monte’s has teamed up with Staud - already known for its fashion forward collabs - to prove that 2024 is still very much a Tomato Girl Summer with the release of its Tommy Bag embellished in (what else?!) - a tomato design. Monte's at the Manor, the sauce brand’s celebrity-studded Hamptons restaurant located at the storied Montauk Manor, hosted the launch party of Staud’s two stunning East Hamptons retail locations.  

Monte’s swagger doesn’t stop with Staud though. The brand also launched its own summer-inspired merch, including the exclusive Resort Collection: Color Theory Tomato Vine Hats. Trust us, tomato red takes on a whole new meaning on the beach this summer.