What Could Be Butter?

J. Crew pays homage to its color crush via crafty and delicious digital collabs.

Editors of Late Checkout

August 12, 2024

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J. Crew is celebrating everyone’s favorite “carb” by declaring "butter yellow" its new color crush.

Sharing on the site, “the soft shade you’re seeing everywhere is quickly becoming our favorite neutral,” the brand has taken its adoration of all things butter to the next level by upping their partner game again and collaborating with several well-known artists and tastemakers to give the hue its due.

Japanese artist and designer, Daisuke, known as @dimda_ on Instagram, created an unexpected take on J. Crew’s butter yellow accessories with his “freshly-steamed” butter yellow favorites in the form of dim sum. Daisuke, who has become a prominent figure in the world of food art, has amassed a significant following on Instagram and TikTok for his talent recreating everyday items into innovative pieces of art made from food.

Nailing the next collab, celebrity manicurist @betina_goldstein gives her take on the brand’s buttery soft cashmere with adorable butter pat nail art. Goldstein, a Los Angeles-based manicurist, says she “found her true calling with her ability to create intricate art on a tiny canvas.” With celebrity clientele including Zoe Kravitz, Rosamund Pike and Gemma Chan, her work can be seen in the pages of Vogue, as well as in campaigns for brands like Yves Saint Laurent, Louis Vuitton, Nike, Levis and many more.

The last – but certainly not least – take on all things butter comes in the form of the recreation of the brand’s Edie bag, but carved from Kerrygold butter. The tasteful and tasty recreation, shaped and carved from pure butter, baby, proves that “whether it’s sculpted from butter or crafted in Italian leather, the new Edie bag is a work of art.”

To get in on the trend, check out the spread below:

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Cashmere Shrunken Crewneck Sweater

This shrunken cashmere crewneck is certified to The Good Cashmere Standard®, which ensures the welfare of the cashmere goats, protects natural resources and improves the working conditions of farmers. And it feels like buttah.

J. Crew, $118

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The Helena Square-Neck Tiered Midi Dress

Your new can't-go-wrong dress features a back-bodice smocking and two side pockets while the creamy hue lends a pulled-together prettiness whenever (and wherever) you wear it.

Anthro, $160

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