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Mauve Over — Plum Is Here
We’ve got the juice on the “it” fruit this season.
We’re plum tired of same old, same old.
Berry? Boring. Dark cherry? Been there, done that. Maximalism is in and if you’re over barely-there glam and the red-tinged shades of the past, consider this your lucky day: plum is trending. In 2025, color is confidence, and your eyelids, lips and cheeks are getting a juicy upgrade.
Searches for “plum eyeshadow” have jumped 50% this year, according to Afterpay, and Bustle calls it “springs prettiest make-up trend.” The shade is rich, romantic and surprisingly wearable. Plum seed oil is also making moves, with benefits including antioxidants, omega fatty acids and high concentrations of beta-carotene, leading to radiant skin that mimics the smoothness of plum skin.
And beauty brands have taken note. Rhode just dropped a pocket-sized cream blush in a cool purply-plum tone, Glow Recipe has a Plum Plump Gloss Balm packed with hyaluronic acid and kakadu plum while Cosmette’s Sweet Plum Oil brightens and smooths with plum seed oil, vitamin C and ethical, skin-loving ingredients.
Bottom line: this trend is ripe for the picking,
Every product on Late Checkout is independently selected by us. If you buy something through our links, we may earn an affiliate commission.
Glow Recipe Plum Plump Gloss Balm
This high-shine gloss doubles as a treatment, drenching lips in hydration with hyaluronic acid and kakadu plum while delivering a juicy, mirror-like finish that actually lasts.
Rhode Pocket Blush in Plum
This swipe-and-go cream blush melts into skin with a cool berry flush that’s buildable, blendable and made to glow from cheeks to lips, no makeup bag meltdown required.
Gisou Honey Infused Hydrating Lip Oil in Glazed Plum
A lip oil powered by Mirsalehi honey and bee garden oils to intensely hydrate lips and lock in moisture with a high-shine and non-sticky finish.
Le Prunier Plumbody Body Cream
Discover the Power of plum reimagined as Plumbody™ - a clinically proven, velvety body cream to immerse the skin in antioxidant-rich, intelligent hydration.
Cosmette Sweet Plum Oil
This silky facial oil packs plum seed and grapeseed power into one glow-boosting drop, brightening dark spots and locking in hydration with a potent, plant-based hit of vitamin C.
