.svg)
Pillow Talk with IKEA
The celebrated brand recreates its iconic blue bag as a symbol of rest.
After a recent study noted that Singapore is the third most sleep-deprived country in the world, IKEA, everyone’s favorite home furnishings store, came to the rescue.
In partnership with the Singapore-based creative team The Secret Little Agency, Ikea invited Singaporeans to pursue all their passions while trusting IKEA to provide the rest they need when they finally take a break.
To do that, IKEA reimagined its iconic blue FRAKTA bag to create….the RESTEN bag.
“With the entire country running on overtime, rest is often sought in unconventional places, and we saw the opportunity to bring comfort to the busy lives of Singaporeans by creating the world’s most “rest-able” bag for one of the world’s most rest-less countries,” said Nicholas Ye & Mavis Neo, Chief Creative Officers of The Secret Little Agency.
The RESTEN bag launched in tandem with the RestFest at IKEA – the brand's three-day event dedicated to all things sleep, rest and relaxation. The bag features a comfortable strap with the words “Leave the rest to IKEA”, and is also designed to fit the long list of daily essentials required by the everyday Singaporean, while doubling as a comfortable makeshift pillow that can be used for rest whenever it's needed.
You can get your hands on the RESTEN bag via a social media contest giveaway hosted on IKEA Singapore’s Instagram Page or, should you happen to be in Singapore, at the RestFest event happening across all IKEA stores from September 6 – 8.
If a trip to Singapore isn’t in your plans, here are some other ways to get the season’s popular puffer bag at home:
Every product on Late Checkout is independently selected by us. If you buy something through our links, we may earn an affiliate commission.
FP Movement Quilted Carryall
To and from the gym, and everywhere in between, carry it all in this so essential and seriously slouchy bag featured in a lightweight, quilted fabrication.
$68
Kate Spade Chou Puffy Satchel
Go green. Go big. Go puffy with this affordable piece.
$99
Calpak Luca Duffle
Go for gold, baby. Soft squishy gold, that is.
$29
Amazon Puffy Bag
Amazon duuuupe. A classic look-for-less moment.
$35
.webp)
OFFLINE By Aerie Puff Love Shoulder Bag
It almost looks like a light, fluffy bag made of butter. And that’s why we love it.
$39
