Forget Quiet Luxury, We're Here for ResortCore
Perfect for the light packers out there.
Let’s do the math.
A trendy Goyard tote will set you back about $2,000 and a night at the Hotel du Cap costs about $1,500/night. Which one do you choose?
Travelers have spoken and they're here for the merch – luxe robes, roomy totes and cozy crewnecks – that stick around long after checkout time. This quiet but very apparent trend is a new take on the status symbol, signaling that the person sporting the gear can afford that $$$$ room and isn’t afraid to flaunt it.
Hospitality brands and designers have taken note, namely within designer collabs like Clare V x The Carlyle, Thomas Lélu x W Hotels and de Gournay x The Peninsula London. And of course, the trend has hit TikTok, with Adam Lovick, CEO of @firstclassjerk, coining the phrase. So go on, pack light and pick up a look or two.
Here's some hotel merch doing it right:
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Il Pellicano’s ISSIMO Tote + Box
Perfect for tucking an Italian Vogue and a Peroni into and heading to the beach.
$100
Aman Monogram Swimsuit
The signature Aman one piece is made in Italy, but you’ll want to take it around the world with you.
$295
Ritz Paris x FRAME Pajamas
Sleep tight in this silky set.
$510
Chez Dede X Le Sirenuse Grand Sac
A handsome bag for your trek up and down Positano’s famous hills.
$552
Beverly Hills Hotel x Shhh Slip Dress
Ohh, it doesn’t get more L.A. than this. Slip it on and feel like a Hollywood starlet.
$250
Hotel du Cap x Sporty & Rich Crew Neck
Athleisure with a “yeah, I’ve stayed there” flair.
$123
Vilebrequin & The Colony Palm Beach Swim Trunks
All the Palm Beach vibes you could ever need.
$310
EDITION Hotels Extra Large Candle
Go big when you go home – take that Edition scent with you.
$390
W Hotels x Thomas Lélu Need Attention Tote Bag
The perfect bag to take around town with the perfect message for once you get back to your hotel.
$35